Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all.
As the novel coronavirus continues to impact businesses worldwide, customer communications, including how to best respond and react to the news cycle, are more critical than ever before. In addition to health and economic concerns, many of our clients have been dealing with challenging issues relating to their marketing programs.
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them in bed, and eMarketer projecting US m-commerce sales will reach $588 billion by 2023, it’s easy to see why mobile is now a key component of any marketing strategy.