Ramping Up as Retail Lockdown Lifts

With tech monopolies challenging the traditional set-up, the desire for instant gratification, as well as the huge cultural shift induced by COVID-19, it has never been harder to achieve long-term brand equity in retail. Phrasee wanted to create something that would be valuable to help navigate through the coming weeks and so have collated some thoughts and insights from Julio Lopez at Movable Ink, April Mullen from SparkPost, and themselves.

Webinar: Customer Communication Strategies in the Age of Coronavirus: The Next Phase

As we move into the next sustained phase of the novel coronavirus, workforces and businesses are impacted from every side and communications and marketing strategies have evolved accordingly. That’s why the Movable Ink Client Strategy Team partnered up with Tom Buchok, CEO of MailCharts, to share the latest data and trends on messaging tactics across all US B2C email marketers, as well as strategies that best-in-class marketers are using to respond compassionately and creatively in the face of significant business challenges.