At a time when customers are experiencing high levels of uncertainty and anxiety, the last thing you want is to be remembered as another stressor in their lives during a crisis. However, through thoughtful messaging that prioritizes consumers’ needs, it’s possible to become a source of trust during this challenging moment. In that spirit, Movable Ink is sharing industry-specific insight for retail brands to offer value and support to customers.
As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic?
From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working?