Video: Adapting Subscription-Based Services in the Wake of COVID-19

From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working?

This video originally appeared on the Movable Ink blog.

In this episode, Naveen Wall and Julio Lopez from Movable Ink’s Strategy Team discuss how subscription-based services from media streaming to retail can effectively acquire new customers, optimize lifetime value, and reduce churn.