Remarkable Retail, by Steve Dennis

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Influence the Psychology of Persuasion, by Robert Cialdini

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Let’s Explore Diabetes with Owls, by David Sedaris

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Crafting a Winning Retail Communications Strategy for the 2020 Holiday Season

Even though summer just started, Q4 will be here before we know it, so now is the time for retailers to prepare for the holiday season. As always, it’s important to reflect on last year’s lessons, but given the unique challenges posed by COVID-19, it’s crucial for marketers to stay flexible as they lay out their plans. Examining 2019 trends within the context of 2020, here are our top tips for designing an effective holiday strategy as we navigate the unchartered territory ahead.