Remarkable Retail, by Steve Dennis

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Influence the Psychology of Persuasion, by Robert Cialdini

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Let’s Explore Diabetes with Owls, by David Sedaris

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Crafting a Winning Retail Communications Strategy for the 2020 Holiday Season

Even though summer just started, Q4 will be here before we know it, so now is the time for retailers to prepare for the holiday season. As always, it’s important to reflect on last year’s lessons, but given the unique challenges posed by COVID-19, it’s crucial for marketers to stay flexible as they lay out their plans. Examining 2019 trends within the context of 2020, here are our top tips for designing an effective holiday strategy as we navigate the unchartered territory ahead.

Video: Inkredible Marketer Pride Month Spotlight with Julio Lopez and Saul Lopes

In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and leading transformation at a leading multinational company.

Video: How Successful Retail Brands are Accelerating Digital Transformation During COVID-19

Even in the best of times, retail processes – from supply chain to marketing – were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience.

Adapting Your Retail Communications to Coronavirus

At a time when customers are experiencing high levels of uncertainty and anxiety, the last thing you want is to be remembered as another stressor in their lives during a crisis. However, through thoughtful messaging that prioritizes consumers’ needs, it’s possible to become a source of trust during this challenging moment. In that spirit, Movable Ink is sharing industry-specific insight for retail brands to offer value and support to customers.

Video: Reimagining the In-Store Experience in a Post-Pandemic World

As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic?

Video: Adapting Subscription-Based Services in the Wake of COVID-19

From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working?

Ramping Up as Retail Lockdown Lifts

With tech monopolies challenging the traditional set-up, the desire for instant gratification, as well as the huge cultural shift induced by COVID-19, it has never been harder to achieve long-term brand equity in retail. Phrasee wanted to create something that would be valuable to help navigate through the coming weeks and so have collated some thoughts and insights from Julio Lopez at Movable Ink, April Mullen from SparkPost, and themselves.