As we move into the next sustained phase of the novel coronavirus, workforces and businesses are impacted from every side and communications and marketing strategies have evolved accordingly. That’s why the Movable Ink Client Strategy Team partnered up with Tom Buchok, CEO of MailCharts, to share the latest data and trends on messaging tactics across all US B2C email marketers, as well as strategies that best-in-class marketers are using to respond compassionately and creatively in the face of significant business challenges.
Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all.
As the novel coronavirus continues to impact businesses worldwide, customer communications, including how to best respond and react to the news cycle, are more critical than ever before. In addition to health and economic concerns, many of our clients have been dealing with challenging issues relating to their marketing programs.
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them in bed, and eMarketer projecting US m-commerce sales will reach $588 billion by 2023, it’s easy to see why mobile is now a key component of any marketing strategy.
As part of an ongoing thought-leadership series, Wunderkind teams up with thought-leaders from around the industry to discuss the hottest trends and most effective marketing strategies. This time, we teamed up with Julio Lopez, Associate Director of Client Strategy, Movable Ink, to recap some of the biggest takeaways from Cyber Week. We discuss the most successful holiday tactics and find out how your brand can iterate on holiday success and activate your customers in the new year.
Movable Ink’s retail strategist Julio Lopez shares email and digital marketing strategies for embracing data to drive more personal and real-time campaigns. Learn how an integrated tech stack can automate production, drive more engagement, and exceed customer expectations.
We’re teaming up with Yes Marketing to discuss proven strategies for leveraging customer and behavioral data to develop informed, personalized, and visuals cross-channel campaigns.
Brands and retailers are constantly thinking about the ways they connect with their audiences. “What can we do to make our marketing messages resonate?” is a question we hear regularly, and the answer is short — personalized experiences — that’s what your customers want.
Movable Ink’s Marketer Minute series is designed for curious marketers who are short on time. In this episode, watch Julio Lopez, Associate Director of Client Strategy, explain how Under Armour leveled up their campaigns with real-time product recommendations.