Even though summer just started, Q4 will be here before we know it, so now is the time for retailers to prepare for the holiday season. As always, it’s important to reflect on last year’s lessons, but given the unique challenges posed by COVID-19, it’s crucial for marketers to stay flexible as they lay out their plans. Examining 2019 trends within the context of 2020, here are our top tips for designing an effective holiday strategy as we navigate the unchartered territory ahead.
At a time when customers are experiencing high levels of uncertainty and anxiety, the last thing you want is to be remembered as another stressor in their lives during a crisis. However, through thoughtful messaging that prioritizes consumers’ needs, it’s possible to become a source of trust during this challenging moment. In that spirit, Movable Ink is sharing industry-specific insight for retail brands to offer value and support to customers.
With tech monopolies challenging the traditional set-up, the desire for instant gratification, as well as the huge cultural shift induced by COVID-19, it has never been harder to achieve long-term brand equity in retail. Phrasee wanted to create something that would be valuable to help navigate through the coming weeks and so have collated some thoughts and insights from Julio Lopez at Movable Ink, April Mullen from SparkPost, and themselves.
Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all.
It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting that 83% of millennials sleep with their phones beside them in bed, and eMarketer projecting US m-commerce sales will reach $588 billion by 2023, it’s easy to see why mobile is now a key component of any marketing strategy.
As part of an ongoing thought-leadership series, Wunderkind teams up with thought-leaders from around the industry to discuss the hottest trends and most effective marketing strategies. This time, we teamed up with Julio Lopez, Associate Director of Client Strategy, Movable Ink, to recap some of the biggest takeaways from Cyber Week. We discuss the most successful holiday tactics and find out how your brand can iterate on holiday success and activate your customers in the new year.
Brands and retailers are constantly thinking about the ways they connect with their audiences. “What can we do to make our marketing messages resonate?” is a question we hear regularly, and the answer is short — personalized experiences — that’s what your customers want.
For 26 years, CRMC has continued to deliver as the premier CRM event of the year. This year, with loyalty marketing at the forefront, we got to experience once more the resounding impact of this intimate event. As the expo booths begin to come down, we can take a beat before the next stop of the conference season.
Here at Movable Ink, we’re dedicated to helping our clients create scalable, world-class visual experiences. So, we sat down with Julio Lopez, Associate Director of our Client Strategy Team’s retail practice to learn more about our new Accelerate Program and how Movable Ink is helping our clients embrace innovation.