Even in the best of times, retail processes – from supply chain to marketing – were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience.
At a time when customers are experiencing high levels of uncertainty and anxiety, the last thing you want is to be remembered as another stressor in their lives during a crisis. However, through thoughtful messaging that prioritizes consumers’ needs, it’s possible to become a source of trust during this challenging moment. In that spirit, Movable Ink is sharing industry-specific insight for retail brands to offer value and support to customers.
As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic?
From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working?
As we move into the next sustained phase of the novel coronavirus, workforces and businesses are impacted from every side and communications and marketing strategies have evolved accordingly. That’s why the Movable Ink Client Strategy Team partnered up with Tom Buchok, CEO of MailCharts, to share the latest data and trends on messaging tactics across all US B2C email marketers, as well as strategies that best-in-class marketers are using to respond compassionately and creatively in the face of significant business challenges.
Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all.
As the novel coronavirus continues to impact businesses worldwide, customer communications, including how to best respond and react to the news cycle, are more critical than ever before. In addition to health and economic concerns, many of our clients have been dealing with challenging issues relating to their marketing programs.