Even though summer just started, Q4 will be here before we know it, so now is the time for retailers to prepare for the holiday season. As always, it’s important to reflect on last year’s lessons, but given the unique challenges posed by COVID-19, it’s crucial for marketers to stay flexible as they lay out their plans. Examining 2019 trends within the context of 2020, here are our top tips for designing an effective holiday strategy as we navigate the unchartered territory ahead.
Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all.
As part of an ongoing thought-leadership series, Wunderkind teams up with thought-leaders from around the industry to discuss the hottest trends and most effective marketing strategies. This time, we teamed up with Julio Lopez, Associate Director of Client Strategy, Movable Ink, to recap some of the biggest takeaways from Cyber Week. We discuss the most successful holiday tactics and find out how your brand can iterate on holiday success and activate your customers in the new year.
We’re teaming up with Yes Marketing to discuss proven strategies for leveraging customer and behavioral data to develop informed, personalized, and visuals cross-channel campaigns.
Brands and retailers are constantly thinking about the ways they connect with their audiences. “What can we do to make our marketing messages resonate?” is a question we hear regularly, and the answer is short — personalized experiences — that’s what your customers want.