Remarkable Retail, by Steve Dennis

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Crafting a Winning Retail Communications Strategy for the 2020 Holiday Season

Even though summer just started, Q4 will be here before we know it, so now is the time for retailers to prepare for the holiday season. As always, it’s important to reflect on last year’s lessons, but given the unique challenges posed by COVID-19, it’s crucial for marketers to stay flexible as they lay out their plans. Examining 2019 trends within the context of 2020, here are our top tips for designing an effective holiday strategy as we navigate the unchartered territory ahead.

Video: How Successful Retail Brands are Accelerating Digital Transformation During COVID-19

Even in the best of times, retail processes – from supply chain to marketing – were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience.

Adapting Your Retail Communications to Coronavirus

At a time when customers are experiencing high levels of uncertainty and anxiety, the last thing you want is to be remembered as another stressor in their lives during a crisis. However, through thoughtful messaging that prioritizes consumers’ needs, it’s possible to become a source of trust during this challenging moment. In that spirit, Movable Ink is sharing industry-specific insight for retail brands to offer value and support to customers.

Video: Reimagining the In-Store Experience in a Post-Pandemic World

As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic?

Ramping Up as Retail Lockdown Lifts

With tech monopolies challenging the traditional set-up, the desire for instant gratification, as well as the huge cultural shift induced by COVID-19, it has never been harder to achieve long-term brand equity in retail. Phrasee wanted to create something that would be valuable to help navigate through the coming weeks and so have collated some thoughts and insights from Julio Lopez at Movable Ink, April Mullen from SparkPost, and themselves.

Retail Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all.

Transform Holiday Campaigns Into Long-Term Success

As part of an ongoing thought-leadership series, Wunderkind teams up with thought-leaders from around the industry to discuss the hottest trends and most effective marketing strategies. This time, we teamed up with Julio Lopez, Associate Director of Client Strategy, Movable Ink, to recap some of the biggest takeaways from Cyber Week. We discuss the most successful holiday tactics and find out how your brand can iterate on holiday success and activate your customers in the new year.

Video: Retail Deep Dive on Loyalty and Integrated Data Strategies

Movable Ink’s retail strategist Julio Lopez shares email and digital marketing strategies for embracing data to drive more personal and real-time campaigns. Learn how an integrated tech stack can automate production, drive more engagement, and exceed customer expectations.

Video: The Marketer Minute – Episode 2: Under Armour & Real-Time Product Recommendations

Movable Ink’s Marketer Minute series is designed for curious marketers who are short on time. In this episode, watch Julio Lopez, Associate Director of Client Strategy, explain how Under Armour leveled up their campaigns with real-time product recommendations.