In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and leading transformation at a leading multinational company.
Even in the best of times, retail processes – from supply chain to marketing – were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience.
As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic?
From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working?
Movable Ink’s Marketer Minute series is designed for curious marketers who are short on time. In this episode, watch Julio Lopez, Associate Director of Client Strategy, explain how Under Armour leveled up their campaigns with real-time product recommendations.