Strategic Mind, Tactical Acumen

Driven, Analytical, With A Proven Track Record of Client Retention And Growth

Testimonials.

FEEDBACK FROM PRIOR CLIENTS, PARtners, ANd colleagues

When I think about best-in-class partners, innovators moving an industry forward, and today's top global thought leaders, I immediately think of Julio.

I have the distinct pleasure of partnering directly with Julio as a current client of his and his broader team at Movable Ink. During our partnership and under his expert guidance, I have been astonished by his achievements and how well he approaches his work. Julio brings it all together as a total package - his brilliant ideas, the detail on how to get there, the intel to inform a team and his clients, his influential executive presence, and, of course, his undeniably contagious passion and enthusiasm to inspire actions that lead to results.

Working with Julio is a true delight. I sincerely look forward to continuing our partnership and seeing where he leads our industry going forward. There's a bright future ahead, and Julio is leading the way!
Ken Pelasky
Senior Manager, Owned Media
I’ve had the privilege of working with Julio as a client of Movable Ink for over five years. During this time, he has demonstrated a deep understanding of the retail industry and a passion for delivering innovative strategies that create real value.

Julio has a natural talent for solving complex problems with creative, data-driven approaches. He’s a great collaborator with excellent communication skills and always prioritizes his clients’ needs. His dedication, integrity, and work ethic set him apart, and he has a genuine knack for exceeding expectations.

I highly recommend Julio to anyone seeking a strategic partner who is not only skilled but also genuinely invested in driving success. He is an asset to any team and consistently delivers impactful strategies that make a lasting difference.
Ryan Gudovitz
DIRECTOR, CRM & LOYALTY
I’ve had the privilege of working under Julio for over 4 years now, and I can confidently say he is one of the most impactful leaders I’ve encountered. His approach to leadership combines strategic vision with genuine care for his team, creating an environment where individuals feel empowered to thrive.

Julio excels at balancing the big picture with the details. Whether it’s guiding us through complex challenges or celebrating our achievements, he ensures that everyone feels valued and aligned toward our goals. His open-door policy and clear communication foster trust and collaboration.

I feel incredibly fortunate to work under his guidance and am excited to see his continued success.
Becki Francis
SR. DiRECTOR, RETAIL STRATEGY
It's rare to come across a standout talent like Julio.

I had the pleasure of working with Julio for over a year at Eversight (acquired by Instacart), collaborating on several projects. I was particularly impressed by Julio's ability to handle even the toughest clients-effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to him. No matter how tense a meeting, Julio made sure everyone left with a smile. Julio would be a great asset to any team.
Maggie Maximore
Senior Solutions Consultant

"WHAT'S A CТА?"

OCTOBER 2010

I remember being on the very first client call that I was responsible for leading at my first job. The client kept asking about changes to the CTA - "lets move the CTA here, let's make the CTA bigger" - you know, typical things. After about 5 minutes I chimed in with "I'm sorry, I don't see the word CTA on my version of the creative." The silence on the phone was deafening. Luckily my team members made a lighthearted joke, and we moved on.

I guess we all have to start somewhere! This is my journey.

Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow, and achieve the optimal customer experience. In email and mobile (SMS, push, rich push, in-app) we deliver 1:1 personalized experiences that motivate consumers to engage and convert

STRATEGY VICE PRESIDENT-RETAIL

  • Global oversight on kay trands, best practices, and innovation across the full spectrum of global rateliers to inform our strategic recommandations.
  •  Oversee a diverse team of Senior Directors, Directors, and other strategic personnel to mentor and develop high-potential leaders within the strategy team.
  • Represent Movable Ink as a thought leader in the industry through speaking engagemants, publications, and participation in high-level Industry forums
  • Implement and monitor key performance indicators to measure the effectiveness of strategic
  • Guide initiatives, adjusting strategies as necessary for maximum impact. the overall strategic direction of Movable Ink’s Retail & High Growth dients and prospects, focusing on global market penetration and expansion, while developing strategies to strengthen the company’s value proposition within the vertical.
  • Work closely with top executives, including the CRO, CMO and CPO, to align strategic initiatives with overall company objectives to facilitate seamless integration of strategies across diferent departments.

SENIOR DIRECTOR OF STRATEGY, REAIL PRACTICE LEAD

  • Manage a team of Directors, Associate Directors, and Analysts, focused on creating and dalivaring on high-impact strategies for our portfolio of Retail clients.
  • Collaborate with the Chief Marketing Officer on annual engagement planning and resouros allocation, including hiring and resource plans.
  • Build strong cross-functional relationships with kay stakeholders in other departments.
  • Develop and vet new client engagement models.
  • Spearhead ad hoc kay initiatives critical to the business as needed.
  • Act as team delegate for the Chief Marketing Officer on an ongoing basis.

DIRECTOR OF STRATEGY, REAIL PRACTICE LEAD

  • Provide leadership and oversight for all retail client strategy engagements in North America and EMEA by leading the strategy team specialists to ensura specific needs for brands are being met.
  • Define and implement, in conjunction with the SVP of Strategic Accounts, the direction of the overall retail stratagy practice.
  • Develop meaningful and productive senior dient relationships to ensure strategic recommendations exceed expectations.
  • Own and drive complex consulting projects, taking responsibility for the ultimate success of the effort via project management of cross-functional teams.
  • Drive change in a complex, matrixad organization through effective communication of value and impact measurement.
  • Showcase industry thought leadership via podcasts, white papers, video, media Interviews, conferences, etc. +
  • Foster an environment that encourages the development of direct reports by providing angoing feedback, coaching, and career development support.
  • Accountable for the effective coordination, management, and delivery of strategic Initiatives and consulting engagements under the retail umbrella

ASSOCIATE DIRECTOR OF STRATEGY-RETAIL

  • Run analysis of use cases of Movable Ink’s technology by industry and determine winning strategies and key variabias.
  • Closely align themselves with the CX teams of the most strategic global accounts to understand their email and mobile programs and their goals
  • Collaborate closely with the CX and Solutions Achitecture teams to devise and sail in strategies which map to client near-term revenue and performance goals.
  • Work closely with the MI Product, Marketing and Product Markeling Teams to contribute to product roadmap
  • Thought leadership vie deliver enablement sessions, participation in partner avents, authoring articles, webinars, and conference keynotes.
  • Act as a subject matter expert on all topics related to email marketing trends and best practices.

Eversight (acquired by Instacart) has pioneered Offer Innovation solutions since 2013, helping many of the world's leading consumer goods brands and retailers to dramatically improve promotion effectiveness and make more efficient use of trade funds. The tech-driven solutions leverage the latest in predictive analytics, data science, machine learning, and multi-tenant cloud architecture to bring digital testing capabilities to traditional retail.

DIRECTOR OF STRATEGY, REAIL PRACTICE LEAD

  • • Provide leadership and oversight for all retail cllent strategy engagements in North America and EMEA by leading the strategy team specialists to ensure specific needs for brands are being mat
  • Define and implement, in conjunction with the SVP of Strategic Accounts, the direction of the overall retail strategy practice
  • Develop meaningful and productive senior cdient relationships to ensure strategic recommendations exceed expectations
  • Own and drive complex consulting projects, taking responsibility for the ultimate success of the effort via project management of cross-functional teams
  • Drive change in a complex, mabixed organization through effective communication of value and impact measurement
  • Showcase industry thought leadership via podcasts, white papers, video, media interviews, conferences, etc.
  • Foster an environment that encourages the development of direct reports by providing angaing feedback, coaching, and career development support
  • Accountable for the effective coordination, management, and delivery of strategic Initiatives and consulting engagements under the retail umbrella

RevTrax (acquired by Neptune Retail Solutions) is a leading provider of technology solutions to help multi-channel merchants track the effectiveness of digital media on offline transactions. The RevTrax platform offers clients an unmatched ability to securely deliver, track, and optimize promotions across email, paid search, display, rich media, mobile and other digital media.

Featured Speaking Engagements

Since 2018, I've had the privilege of expanding my role in public speaking and thought leadership, presenting at conferences, leading webinars, and co-hosting industry events. This page showcases a selection of those engagements, highlighting key moments where I've shared insights and connected with diverse audiences across different platforms.

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Testimonials

Throughout my career, I've had the privilege of working alongside talented colleagues, leaders, and clients. The feedback shared on this page reflects their experiences collaborating with me, offering insight into my work ethic, leadership, and commitment to fostering strong professional relationships.